| | Nobody
knows for sure when the tobacco plant was first cultivated, but there is little
doubt about where. The native peoples of the American continent were the first
to grow and smoke the plant, which probably came from the Yucatan Peninsula, Mexico.
It was used by the Maya of Central America, and when the Maya civilization was
broken up, the scattered tribes carried tobacco both down to South America, and
to North America, where it was probably first used in the rites of the Mississippi
Indians. It didn't come to the attention of the rest of the world until Christopher
Columbus's momentous voyage of 1492. Columbus himself was not particularly
impressed by the custom, but soon Spanish and other European sailors fell in love
with tobacco, followed by the conquistadors and colonists. In due course the returning
conquistadors introduced tobacco smoking to Spain and Portugal. This activity,
a sign of wealth, then spread to France, through the French ambassador to Portugal,
Jean Nicot (who eventually gave his name to nicotine, and Nicotiana Tabacum, the
Latin name for tobacco), and to Italy. In Britain, as every schoolchild knows,
Sir Walter Raleigh was probably responsible for the introduction of tobacco and
the new fashion for smoking. The word tobacco, some say, was a corruption
of Tobago, the name of the Caribbean island. Others claim it comes from the Tabasco
province of Mexico. Cohiba, a word used by the Taino Indians of Cuba, was thought
to mean tobacco, but now is considered to have referred to cigars. The word cigar
probably originated from sikar, the Mayan word for smoking. Although
the first tobacco plantations were established in Virginia in 1612, and Maryland
in 1631, tobacco was smoked only in pipes in the American colonies. The cigar
itself is thought not to have arrived until after 1762, when Israel Putnam, later
an American General in the Revolutionary war, returned from Cuba, where he had
been an officer in the British Army. He came back to his home in Connecticut
- an area where tobacco had been grown by settlers since the 17th century (and
before them by the Indians) - with a selection of Cuban cigars, and large amounts
of Cuban tobacco. Before long, cigar factories were set up in the Hartford area,
and attempts were made to grow tobacco from Cuban seed. Production of the leaves
started in the 1820s: today Connecticut tobacco provides among the best wrapper
leaves to be found outside Cuba. By the early 19th century, not only were Cuban
cigars being imported into the United States, but domestic production was also
taking off. The smoking of cigars (as opposed to using tobacco in other
forms) spread out to the rest of Europe from Spain where cigars, using Cuban tobacco,
were made in Seville from 1717 onward. By 1790, cigar manufacture had spread north
of the Pyrenees, with small factories being set up in France and Germany. But
cigar smoking didn't really take off in France and Britain until after the Peninsular
War (1806-12) against Napoleon, when returning British and French veterans spread
the practice they had learned while serving in Spain. By this time, the pipe had
been replaced by snuff as the main way of taking tobacco, and cigars now became
the fashionable way of smoking it. Production of cigars, as they were
now known, began in Britain in 1820, and in 1821 an Act of Parliament was needed
to set out regulations governing production. Because of a new import tax, foreign
cigars in Britain were already regarded as a luxury item. Soon there
was a demand for higher quality cigars in Europe. The Sevillas, as Spanish cigars
were called, were superseded by those from Cuba (then a Spanish colony), not least
as the result of a decree by King Ferdinand VII of Spain in 1821, encouraging
the production of Cuban cigars, a Spanish state monopoly. Cigar smoking became
such a widespread custom in Britain and France that smoking cars became a feature
of European trains, and the smoking room was introduced in clubs and hotels. Smoking
even influenced clothing: hence the introduction of the smoking jacket. In France,
tuxedos are still referred to as 'le smoking'. By the end of the 19th century,
the after-dinner cigar, with port or brandy, was a firmly established tradition.
It was given an added boost by the fact that the Prince of Wales (the future Edward
VII), a leader of fashion, was a devotee: much to the chagrin of his mother, Queen
Victoria, who was not amused. Cigar smoking didn't really take off in
the United States until the time of the Civil War (although John Quincy Adams,
6th President of the United States, was a confirmed cigar smoker at the beginning
of the century: later President Ulysses Grant was also to become a devotee) with
the most expensive domestic cigars, made with Cuban tobacco, called clear Havanas.
The name Havana, by now, had become a generic term. Some of the best known US
cigars came from the factory at Conestoga, Pennsylvania, where the long "stogie"
cigar was made. By the late 19th Century, the cigar had become a status
symbol in the United States, and branding became important. Thus, there was Henry
Clay, for instance, named after the Senator. A tax reduction in the 1870s made
the cigar even more popular and widely available, and encouraged domestic production.
By 1919, Thomas Marshall, Woodrow Wilson's Vice President declared in the Senate:
"What this country really needs is a good five-cent cigar," an ambition not to
be achieved until almost 40 years later when new methods of cigar production allowed
truly cheap cigars to be made by machine. Cigar sales in the United States have,
however, declined over the last 20 years from 9 billion cigars (of all types)
in 1970, to 2 billion today. Machine production of cigars wasn't introduced
until the 1920s (in Cuba, the Por Larranaga firm was the first to attempt it),
and handmade production in the United States fell from 90 percent in 1924, to
a mere 2 percent by the end of the 1950s. It was a different story in
Cuba, where the cigar became a national symbol. Cuban peasants started becoming
vegueros (tobacco growers) from the 16th century onward, waging a constant battle
against the big landowners as exports of the crop grew. Some of them became tenant
farmers or sharecroppers: others were forced to find new land to farm, opening
up areas such as Pinar del Rio and Oriente. In the mid 19th century,
by which time there was free trade in tobacco, there were 9,500 plantations. Factories
in Havana and other cities sprang up (at one stage, there were as many as 1,300,
though there were only around 120 by the beginning of the 20th century), and cigar
production became a fully fledged industry. Export was mainly to the United States
until tariff barriers were put up in 1857. During the same period brand and size
differentiation began, and the cigar box and band were introduced. As
the industry grew, the cigar makers became the core of the Cuban industrial working
class. In 1865 a unique institution was introduced and lasts to this day: the
reading of literary, political, and other texts (including the works of Zola,
Dumas, and Victor Hugo) to the rollers by fellow workers. This was to alleviate
the monotony, and promote worker education. During the last quarter of the 19th
century, faced with the growing political upheaval caused by the struggle for
independence from Spain, many cigar makers emigrated to the United States or nearby
islands like Jamaica. Here they set up cigar industries in towns like Tampa, Key
West, and Kingston. These Cubans abroad were instrumental in funding
the revolt against Spain, led in 1895 by Jose Marti, the Cuban national hero,
and later the increasingly politicized cigar workers in Cuba were to take an important
part in national life. Marti's order for the uprising was, symbolically, sent
from Key West to Cuba inside a cigar. Cigar workers continued at the center of
political consciousness after Fidel Castro's revolution against General Batista
in 1959. After Castro started to nationalize Cuban and foreign assets, the United
States embargo on Cuba, imposed in 1962, meant that Havana cigars could no longer
be legally imported into the United States. The cigar industry, much of which
had been American-owned, was nationalized and put under the control of the state
monopoly, Cubatabaco (this has since been superseded by Habanos S.A.).
Many of the dispossessed cigar factory owners such as the Palicio, Cifuentes,
and Menendez families fled abroad, determined to start production elsewhere, often
using the same brand names they had owned in Cuba. As a result, cigars called
Romeo y Julieta, H. Upmann, and Partagas are made in the Dominican Republic: La
Gloria Cubana in Miami: Punch and Hoyo de Monterrey in Honduras: and Sancho Panza
in Mexico. These are not sold in the UK by Havana specialists. In the case of
Montecristo cigars, the name was slightly changed to Montecruz: these were originally
made in the Canary Islands, though they are now manufactured in the Dominican
Republic. These brands using Cuban names bear no relation, in terms of flavour,
to their Havana counterparts, however well made they may be. The early
1990s were hard years for the Cubans. In the two years following the collapse
of the Soviet Union, half of the island's gross domestic product evaporated. The
cigar industry suffered less than most because its essential raw material (tobacco)
is all grown on the island. Nonetheless, shortages of fertilizers, packaging materials,
and even such mundane items as string, all of which had come from the former Eastern
bloc, took their toll. The weather played its part, too. Unseasonable
rains in the Vuelta Abajo (North West Cuba) constrained the 1991 and 1992 harvests.
Then the great storm of March 1993, which ended up depositing ten feet of snow
on New York City, started life wreaking havoc in the Partido wrapper-growing region.
Production of Havanas, which had topped 80 million in 1990, fell to around 50
million by 1994. If cigar enthusiasts around the world have been forced to search
hard for their preferred Havana, their difficulties pale into insignificance alongside
the trials of their Cuban counterparts. Domestic cigar production tumbled by well
over half from a remarkable figure of 280 million in 1990, and stringent rationing
was introduced as a result of this. Such changes of fortune are nothing new to
Cuba's hardy population: just after the revolution cigar exports dropped to 30
million. Habanos S.A., the company which took over the marketing responsibilities
for Havanas from the state-owned Cubatabaco, arranged hard currency deals with
its international partners to supply materials for the crops from 1995 onward.
There can be few symbols of capitalism and plutocracy more potent than
the cigar. Tycoons rarely seem happier, or more prosperous, than when pictured
puffing a large Havana. It says: power, privilege and prestige. But the irony,
of course, is that Havana cigars are produced in one of the world's few remaining
bastions of communism. |